Enshittification has been enshittified.

Too much. Reminds me of that time not long ago where every lie was “gaslighting” all of a sudden.

It’s a word that encapsulates our times very well. But I hear ya.

The word really started to become popular last year, especially regarding Twitter and Reddit.

It’s a very accurate word for what is continuing to happen in this instance. This is not a bad use at all.

In this specific case, it’s exactly the reason Cory Doctorow invented the word.

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a “two sided market”, where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.

https://en.wikipedia.org/wiki/Enshittification

I hate it. It’s been used so much that it’s lost all meaning.