Burger King's moldy Whopper ad is dividing marketing experts
www.cnbc.com
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • alteredracoon@lemm.eeEnglish
    0·
    3 months ago

    I remember one that came to my elementary school was a yoyo professional or something. Got the entire school hooked on yoyos haha. This would’ve been mid 2000’s.

    • Wwwbdd@lemmy.worldEnglish
      1·
      3 months ago

      During the whole yo-yo craze, did you accidentally break the classroom’s fishtank with a yo-yo, landing you a month’s worth of detention? During a detention session where the teacher is not present, you rummaged through her desk for your yo-yo and discover personal ad written by the teacher, ultimately deciding to respond to it as a prank?