I imagine there were 2 primary reasons, one financial, one personal:

Number of heavy users (including a lot of mods) would’ve forced Christian to implement an open-ended cost model based on individual usage, or raise rates across the board to compensate, making it ultimately cost-prohibitive for the average user, and/or

Not wanting to communicate (by folding) such a change was okay. To move to a blanket cost model is to basically admit that you’re okay with and accept the changes.

Some might say it was pure stubbornness and greed, or conclude his decision was a bad one. That’s its own topic for debate I guess.

That is a sacrifice I am willing to make!

“and would be an apocalyptically huge lawsuit.”

Apocalyptically huge lawsuit, here we come!!!

If B=A, why would you ever think A=B?! Learn your logic, man! That’s on you.

Really though, the structure for the program is just so aggravating. I’m a Pardot man myself. (Sorry. “Marketing Cloud Account Engagement.”) Every time I try to get a client to go with it, the AE’s jump in and desperately try to throw in Mobile Studio and everything else Marketing Cloud. I always go back to the client behind the scenes and warn them that if they go that route, I won’t set it up. It’s not worth the pain.

Have read this yet, but I’ll absolutely give a +1 for the “fuck marketing cloud” sentiment. It’s like Salesforce bought it, then gave up on it.

He addressed that a bit ago. That kind of undertaking would be pretty big, since the data structure on the back end is so much different. It’s not out of the question, but not something he wants to do right now.