But I did? Profit shouldn’t be the goal ideally, so “who pays” isn’t a valid question. Whatever system is in power incentivizes it. Either the community supports them for their good work or the government gives them whatever for it.

Assuming we don’t actually change the system though, we can incentivize it using tax money. Pay people to do the right thing, instead of making the most profitable thing doing evil. As long as profit is the goal, and we don’t correct it with some external force at least, we get assholes trying to benefit themselves instead of trying to help other people. Why should we accept that that is how things need to be?