Culture industries are dominated by a few big corporations that prefer to keep flogging old stories instead of taking a risk on something new. Creative workers can still produce fresh ideas, but they’re snuffed out before they get a chance to breathe.
I think that they aren’t sweating because they also own the means of spreading media. Sure it’s “free or incredibly cheap” but when they own all of those they can still control what people are or don’t see. Just look up content creators complaining about YouTube’s algorithm or changing policies, stuff getting flagged for plagiarism incorrectly or demonetized.
Look at Twitter, which I will dead name, where one idiot can decide who gets to see what and what’s buried.