It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
An estimated $4 to $20 billion in value, what is he thinking?
He does indeed have a history of paying his way into looking like a visionary and/or an engineer. He bought into Tesla in early 2004, it was founded in mid 2003.
His comfort zone was convincing people to give him money for one really ambitious thing, and then using that money to achieve some other thing (that no one would have given him money for) that is sort of on the way, but which has commercial value to him.
For example, he has repeatedly said his companies will deliver full self-driving cars by dates that have passed - and convinced investors to get him in a position to compete with companies like Toyota, promised a ‘hyperloop’ and got funding to compete with other horizontal drilling companies, promised to send people to mars and got to compete with other satellite technology companies.
So making big promises paid off for him. For the investors, in terms of long term value, they might have been better off investing in existing companies he ended up competing with.
But I suspect he is now outside his comfort zone, and might not even realise how far out of his depth he is.
He does indeed have a history of paying his way into looking like a visionary and/or an engineer. He bought into Tesla in early 2004, it was founded in mid 2003.
His comfort zone was convincing people to give him money for one really ambitious thing, and then using that money to achieve some other thing (that no one would have given him money for) that is sort of on the way, but which has commercial value to him.
For example, he has repeatedly said his companies will deliver full self-driving cars by dates that have passed - and convinced investors to get him in a position to compete with companies like Toyota, promised a ‘hyperloop’ and got funding to compete with other horizontal drilling companies, promised to send people to mars and got to compete with other satellite technology companies.
So making big promises paid off for him. For the investors, in terms of long term value, they might have been better off investing in existing companies he ended up competing with.
But I suspect he is now outside his comfort zone, and might not even realise how far out of his depth he is.
https://time.com/6203815/elon-musk-flaws-billionaire-visions/ the Hyperloop only exists to thunderfuck public transportation projects. Stop giving him benefit of the doubt.