I looked at their individual page (https://www.darkpattern.games/pattern/4/psychological-dark-patterns.html)…
If deleting the game and starting over from scratch sounds like a horrible idea and a waste of your investment, then the game has Endowed Value for you. The more time and money that you invest in the game, the more value it has over a fresh copy of the game.
So I guess they are referring to is something more transactional… for example, if I spent $100 on a gacha game or loot boxes to get a bunch of ultra-rare SSRs. I’d be pretty compelled to keep playing since I’ve already spent so much money on it.
They are not counting, for example, that I get hooked on some weird roguelike game because I genuinely want to get better at it but can stop any time. And if I lose my save file I would still happily start from scratch again (which, hilariously, a pattern named Infinite Treadmill is marked for both Slay the Spire and Balatro… https://www.darkpattern.games/pattern/14/infinite-treadmill.html)
My main social media app is Mastodon (technically Firefish which I will soon migrate to Iceshrimp… but those details are less relevant)
I consider Lemmy less so of a “social media” and more of a link aggregator/discussion forum… but yeah otherwise I try to use Lemmy a bit too. I still browse Reddit quite a lot, but only for individual communities that don’t have equivalents on Lemmy, and I no longer post there
I never used much social media to begin with tbh… I feel pretty decent about the Fediverse. Despite all the drawbacks (blocklists, fedi drama, etc), I think people collectively managed to make an objectively better social media platforms compared to the previous corporation-dominated ones (at least by my personal metrics)