It is the designer’s responsibility to make the game fun. If the optimal strategy is to camp, and it isn’t fun, the game has a design problem. Players shouldn’t play games that aren’t fun.

I wonder what it would like if they rolled out the OG circa 1998 page-rank algorithm on todays web. What would that algorithm find if we ran it now? Would it be garbage or would it undercut all the SEO and find good stuff?

I have a hunch that the current search is bad, not because they cannot do better, but because it is profitable for it to be this bad. The most powerful SEO tool is probably your checkbook.