During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.
For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
Reminder that getting a subscription service means moving away from something you buy occasionally to something you pay forever
Not only that, but there’s a 100% chance they sell this shit to you as a forever mouse, then in a few years if it’s not making them money hand over fist, they’ll discontinue it and keep your money.