If the market for initial public offerings recovers in the new year, one company that aims to go public early on is Reddit. An IPO will put the spotlight on the prospects for Reddit’s advertising business, which has fallen short of ambitious growth targetsoutlined by executives two years ago. ...
Lots of companies spend more on ads than they make. It’s a growth strategy.
Ya, the ROIs are terrible and when we stop our spend on reddit, our sales don’t decrease when we cut spend. At least for enterprise level SaaS products, it’s basically a donation to their company with no gains.