Apple to stop selling its latest smartwatches after losing patent case to rival that says ‘even the world’s most powerful company must abide by the law’::Sales of the Apple Watch Series 9 and Ultra 2 will be halted on the company’s online store on Dec. 21 and at its physical retail locations beginning on Christmas Eve.

  • BigBlackBuck@lemmynsfw.com
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    11 months ago

    I believe the company didn’t want to license or settle because they are producing their own smart watch, but I don’t remember where I read that.

    • lobsticle 🦞@lemmy.world
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      11 months ago

      I wonder if they’re a publicly traded company. Given the choice between this company trying to compete in the marketplace against Apple versus a guaranteed revenue stream from licensing and royalty fees (and likely a lucrative one at that), I’m pretty sure I know which the shareholders would pick. If this company ends up doing the former and going under, I can just smell the shareholder lawsuit that would ensur.