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since there isn’t any strong way to collect data or advertise it will always be an underdog compared to big business.

that being said, the fediverse could outlast a few mainstream networks and build lasting strength with that. I’m an ideal setting it could become a defacto network over time.

can we get young people coming here though? that’s how we get the tides to turn

No it turns the problem from your account being owned by a company looking to turn a profit to random people on the internet. If we had a way of downloading our accounts and transferring instances then maybe.