The main allegation is that Costco lets Meta collect communications related to health care from its website, violating HIPAA and effectively acting as a wiretap of the customer.
The first lawsuit was news earlier in October, and the new one from the 25th appears to be similar. Links to first suit:
It could be considered smart business. Doesn’t mean it’s ethical business.
This is illegal. Surpasses unethical by a bit I’d say
Depending on the fine, for which we have observed most fines to be too small to deter this behavior. They could just keep doing it and pay the fine once it hits. Really depends on whether or not they are risking it for a small profit.