I doubt it…
Someone dying in an Apple car isn’t the sort of headline they would embrace.
It’s also why Apple doesn’t run their own MVNO—better for a carrier to take the fall for phone issues; and let Goldman Sachs handle the banking.
I don’t see Apple doing their own car unless they feel like big auto is holding them back… like how Intel’s lack of momentum prompted the semi-recent processor transition.
Right now, CarPlay is not doing outstanding—GM in particular is flicking a big middle finger—but it is certainly reaching more customers right now than if Apple did their own car.
Yeah, but at the end of the day, CarPlay is kind of like the Moto ROKR. Apple software on someone else crappy hardware.
Auto manufacturers may know how to make a reliable power train, but most automakers kind of suck at infotainment and software. Hell, many just farm that shit out to companies like Harmon and say “here’s the budget and the size of the hole in the dash, go.”
Please buy Tesla… and fire Elon.
@DavidGA @ZeroCool Tesla is terribly overpriced, and it’s quality issues can’t be solved easily. It would be easier to create a joint venture with Stellantis (for example), that has the potential to actually make a decent car, and create it with them, even reusing one of their current platforms, to reduce cost and start production soon.
Elron would be so upset if they bought Rivian.
