Google now wasn’t for searching for stuff or a voice assistant. It was a lot like a calendar manager and reminder system with a bunch of relevant to you right now information on one page. Get to the airport and need your reservation code? Google now has it. Commute to work via train? Google now has the schedule for you. Have an appointment at X address? Google now has the directions. Have a package you’re waiting for? Google now has a card keeping track for you.