what?

A variation on the game on the internet would arguably be avoiding sharing clickbait, wannabe viral posts, e.g. LinkedInLunatics’ absurd posts promoting a business or work expectations, and other variations of attention grabbing nonsense, i.e. mis/disinformation.

Not sharing attention bait at all, and not giving it further attention, is a way to successfully play this form of the game. However, by its very nature, many often can’t help but occasionally share content of this form, wittingly or not, and in turn are frequently losing this game.

You might want to explain that one a little bit.