Those studios have been pouring huge amounts of money on graphics under the assumption (i.e. idiocy) that better graphics = more sales. Tim Sweeney is shifting it towards yet another assumption/idiocy: that more forced socialisation = more sales.

And they still don’t get the picture. People won’t buy your games if they’re boring, if they’re too expensive, or if they think that you’re an arsehole. Roughly in this order. That’s it.