Why oh why would anyone want “ai” on their TV? What does it even do?

edit - according to their marketing stuff, its actually to do with image scaling and picture clarity. This is where “ai” is an absolute nonsense term which tells consumers absolutely nothing. The nvidia shield has a similar feature - DLSS image upscaling, which I found to be genuinely impressive. But it was advertised as “DLSS powered image upscaling” without mentioning “ai”.

https://www.samsung.com/us/tvs/neoqled-tv/#neo-qled-eightk