A viral account is using off-the-shelf facial recognition tech to dox random people on the internet for the amusement of millions of viewers. One victim said they “felt a bit violated really.”

The 90,000 follower-strong account typically picks targets who appeared in other viral videos, or people suggested to the account in the comments. Many of the account’s videos show the process: screenshotting the video of the target, cropping images of the face, running those photos through facial recognition software, and then revealing the person’s full name, social media profile, and sometimes employer to millions of people who have liked the videos.